Event description

Mucho is organizing the first why.design event during San Francisco Design Week.

why.design was established to celebrate ideas and thinking in design. Why? is the question that separates style from substance. Why that format? Why that font? Why that image? A good answer means good thinking: an idea at the heart of the work. That’s what Why? is all about: great ideas in design. Inspiring conceptual work from around the world. With minimal explanation. Because the best ideas need nothing more.

3 companies, 3 different design disciplines, followed by a panel


– Steve Chaitow and Greg Mottola, Bohlin Cywinski Jackson (bcj.com)

– Michelle Dougherty, Imaginary Forces (imaginaryforces.com)

– Steve Reinmuth, Wolff Olins (wolffolins.com)