Event description

This workshop begins with creating unconventional letterforms that leads to new expressive models. Letterform combinations and systems are explored. Typographic topics include: sketching, optical issues, proportions, and pairing typefaces. The workshop begins with unconventional lettering exercises but evolves into the digital.
Participants need to bring some sketching tools, laptop and have some computer skills.
Required materials:

  • Assortment of unconventional writing tools like a handmade calligraphy tools, parallel pens, paper clip, keys, chopsticks, Q-tips, etc.
  • Pencils (B or 2B lead)
  • Eraser
  • Felt tip markers
  • Straight edge
  • Scissors or X-acto knife
  • Laptop with vectorizing program (Adobe Illustrator)

Workshop Leader: David Hake
BSD from the University of Cincinnati and completed graduate studies at the School of Design in Basel, Switzerland. A designer and educator, he has more than 30 years of experience in his own design consulting firm, first in New York City, designing and developing brand identity. His passion is bringing design and creativity to business and to students—he has worked with numerous designers and corporations. In San Francisco, he maintains his practice while teaching university and graduate graphic design courses. He has also lectured about design and typography at design universities and to a variety of groups. Hake has created visual identities and systems for many prominent organizations and events, winning numerous design awards for design, graphics and photography, including a utility patent for his graphic design.