You can’t walk down the street in San Francisco without overhearing a conversation about big data and the impact it’s having on nearly every industry imaginable.
Well, big data, meet big design. Despite what some of your fellow creatives may have told you, marketing isn’t necessarily a bad word. Here at ROI·DNA, we’re bona fide data junkies and strong believers in leveraging data to better understand our users and drive design.
Join us for a panel discussion on how integrating data into your design process can help you create digital experiences that users love. We’ll be featuring guest speakers from some of the leading companies in the Bay Area like Virgin America, Adobe, and Radius Intelligence.
After an hour of guest speakers we’ll get the party started with live music, networking, appetizers, and booze. Come to learn, stay for the party!

Schedule for the Evening

6:00 – 7:00 pm: Drinks, networking, and appetizers
7:00 – 8:00 pm: Panel discussion on the value of data-driven design in the digital world
8:00 – 9:00 pm: Live music, drinking, and networking

Guest Speakers & Bios

Amy Labroo, Director of Digital Marketing, Virgin America
Amy has over 12 years’ experience in digital marketing and started off her career at Reed Business Information where she launched the online marketing sector, specially focused on lead generation, web analytics email & SEO. She then moved to another publishing house, Tango Media, where she lead all aspects of audience development including SEM, social media and remarketing. She later joined Wyndham Hotel Group’s eCommerce team as the Global Director of SEO, running organic and local search. Following, Amy moved within Wyndham Worldwide into a new position as the Senior Director of eCommerce for Wyndham Vacation Rentals, where she lead all of eCommerce. Next, Amy became Senior Director of Emerging Technology/Innovation, where she focused on creating a unified shopping experience for hotel guests through omni-channel optimization and liaison between business and IT. Currently, Amy is Virgin America’s Director of Digital Marketing where she leads all customer acquisition efforts including search, display, email, social, affiliate, web analytics, and UX/customer experience.

Kimen Warner, Group Product Manager, Adobe
Kimen is the Group Product Manager for Adobe Target, the optimization and testing solution in the Adobe Marketing Cloud. Her team works on machine learning automation for optimization, marketer-friendly setup and delivery of optimization activities across digital experiences, and powerful data injection and analysis capabilities. Kimen started working on A/B testing and optimization with Offermatica, and has stayed with the product as it was acquired by Omniture and then Adobe. She holds a B.S. In Product Design from Stanford University and lives in San Francisco.

Leah Allen, Senior Director, Marketing Technology and Operations, Radius
Leah has held leadership positions in web, digital, and operations for 15 years at companies such as Veritas, Symantec, Demandbase, and now Radius. She loves to work at the intersection of design and technology, and uses data to make decisions every day. She holds a BA from Dartmouth College and an MBA from INSEAD.