Event description

History never looks like history when you are living through it

Journalist Michael Malone of the San Jose Mercury News once said, “Silicon Valley is perpetually young. It’s always made up of the next generation of bright young entrepreneurs showing up… and they start their own companies. We’re not real big on history around here. We don’t look back very much.”

Yet when we do, it’s evident that Big “D” and little “d” design have been an integral part of the evolution of Silicon Valley since the 1950s. Today, nearly all innovation in Silicon Valley is rooted in design, in some way: our present design culture is the living sum-total of our past.

There are many design histories —product design, interaction design, graphic design, and architecture design — and AIGA SF would like to explore and chronicle not just the development of each but also how they are intertwined in a two-part presentation:

Part 1.The Known Design History of Silicon Valley
6/3 at 3:30–4:30pm

Part 2. The Unknown Design History of Silicon Valley — or at least not very well known
6/3 at 5–6pm

NOTE: Tickets are offered separately, please register for one or both.

The second presentation focuses on the less well known stories of graphic and architecture designs and the imprint they have in shaping today’s design culture in the Bay Area.

TITLE: The Not So Well Known Design History of Silicon Valley & Bay Area

Most of what we know about the design past of Silicon Valley is what’s been reported by mainstream and tech publications — in other words very little. Why certain design fails and why certain continues to influence the current generation is the topic we like to explore in this session? What does “Rolling Stone Magazine” have to do with the development of “Wordpress”? What’s the connection between Greenwood Press and Google?

User interface designs are abandoned and forgotten as quickly as the newest computing platform or scripting language. Yet those designs and the people who’ve created them move-on to iterate and design the next “new” thing. Past experience, social connections and sources of influences are important in understanding this dynamics.

Join us for a lively discussion with Barry Katz, Hugh Dubberly and other guests moderated by Clement Mok