Event description

“We live a designed life,” Bruce Mau argues. “Our health and medical system, our products and our experiences, our media and our sports, our energy sources and our movement of people and goods, our leisure, our culture—we design it all.”

In 2010 Bruce and his wife Bisi Williams founded the Massive Change Network. Its core mission is to bring design-thinking principles and methodologies into wider use and ensure that our collective “designed lives” are as creative and sustainable as possible. In 2015, Bruce was appointed to Freeman as its Chief Design Officer in a move to drive innovation in the events industry.

Following up on his exhibition at the Philadelphia Museum of Art this past winter: Work on What You Love: Bruce Mau Rethinking Design, FreemanXP, Freeman’s brand experience arm, is hosting design-thinking workshops during AIGA Design Week focused on issues specific to San Francisco creatives. In order to include more guests in our intimate Potrero Hill setting we will be offering a choice of 2 workshop times, a happy hour and hangover breakfast. Bruce will present his methodologies and demonstrate the potential of design to combine aesthetic with ethical and social considerations. Attendees will be invited to exercise their brainstorming skills during intersectional charrettes led by the heads of our San Francisco office. Intended to bring creatives together to discuss the power of design thinking and foster positive change in our city, the workshops will offer living examples of the principles Mau has integrated into his own practice and applied to a refreshed process across all of Freeman.

Pizza and refreshments will be served.