Event description

The 19th-century department store tycoon John Wanamaker once lamented, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” However, times have changed. The modern marketer is inundated with analytical insights, enabling them to measure everything to the nearest penny. What’s too often lost in this era of data-driven decision-making is the right-brained part of the marketer’s job: creating great content to feed that marketing machine. Getting brilliant content created is more complicated than ever across a distributed patchwork of agencies, contractors and internal employees and there are very few tools to help facilitate the process. Creative collaboration is a real problem and this panel will focus on techniques, tactics and tools for resurrecting creativity in yourself, your team, and your extended organization.