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Fuseproject: How branding can influence product design and vice versa

A conversation between Kristine Arth and Qin Li about the relationship between brand design and product development. Kristine Arth Bio: Kristine Arth is the director of brand at fuseproject, an industrial design and branding firm founded by designer Yves Béhar. During her time at fuseproject, she has built a dedicated brand practice where she leads

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Manual: Work from San Francisco

Manual: Work from San Francisco Join Tom Crabtree and Manual as they discuss working with local San Francisco organizations: San Francisco Design Week, Yerba Buena Center for the Arts and Fort Point Beer Company. Tom will discuss the studio’s initial inspirations for each project, the design processes that have led to award-winning work, and what

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Designing Cultural Movement

Join Design Week sponsor YBCA for a thought-provoking panel on why artists, creatives, and designers are best positioned to help answer the big, urgent questions facing our society. Event includes a tour of the critically acclaimed exhibition “Take This Hammer: Art + Media Activism From the Bay Area”. Your ticket to this event also provides

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Booze your words: After work wine pairing @Butchershop

Pairing wine and food is an art form. Wine and fonts, though? That’s some next level shiz. Butchershop’s designers are teaming up with ultra-premium producer E16 Wines to put a unique twist on pairings that will examine the essence of typography. You’ll taste some of E16’s gorgeous single-vineyard wines while diving deep into mouthwatering design


Against the Grain: Creative disruption in unlikely places

Creative visionaries have always been pioneers, seeking affordable outposts that sit on the fringe of major cities as a means of survival without creative compromise. But in the last decade, thanks to the power of the connected world, ambitious designers, architects, marketers and filmmakers have found real success and influence working for global clients and

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Designer Showdown: Corporate v. Agency v. Startup

You’re invited to join a select group of designers and entrepreneurs for lunch and a panel discussion at Aspect Ventures SF HQ (560 Brannan St, SoMa) on Friday 6/03/16, 11:30am – 1:30pm. Aspect Ventures is bringing together top design leads and product makers from across the industry for a conversation about the changing role of

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Building Your Creative Brand and Business Online

Join us at Minted’s headquarters in the historic Jackson Square design district for wine, cheese, and a lively discussion on how to build your brand and your creative business online. Our panel will feature Minted’s Creative Director, Annie Clark, and Director of Product Management, Vineet Gupta as well as local artists.

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Happy Hour at Teak

Come by our newly-renovated space and share some free drinks, including locally-brewed draft beer from Fort Point and Yerba Buena (started by our IT guy Rick). Let’s talk design, branding, content, surfing or maybe the next great tech unicorn. We love to tell stories and would love hear yours. Enjoy food, drinks and conversation around

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Designing for Civic Engagement with Code and Theory’s Michael Martin

As mobile devices continue to emerge as the predominant source of news consumption and social interaction for brands and the private sector, how can governments and non-profits move with them? In this discussion, Code and Theory Managing Partner Michael Martin will examine how to design for maximum civic engagement through the lens of system design,

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Happy Hour at Gershoni Creative Agency

More than a century ago, the Humboldt Bank Building rose from the ashes of the 1906 earthquake to become one of San Francisco’s original skyscrapers. It’s atop that landmark structure that Gil and Amy Gershoni moved Gershoni Creative Agency a decade ago. Join us for an evening of wine and a tour of the branding

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Cheese or Font-due Evening Party

Join us as we celebrate the closing of re:think design conference and SF Design Week together with the speakers and designers who presented and participated all day. We’ll all be ready to let loose and party hardy. Music, Drinks, Cheese and Chocolate Font-due. Honoring the efforts of the Cheese or Font Guessing Game A Flashtag Photo

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Dine with San Francisco’s Design Elite

Join us for a VIP dining experience of extraordinary quality and depth. A select group of guests will join design icon and restaurateur Clement Mok; superstar winemaker Steve Matthiasson; and chefs Stuart Brioza and Nicole Krasinski for an intimate private meal at The Workshop, a space that adjoins their immensely popular restaurants, The Progress and

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Traveling Lounge @SF Design Week

AIGA’s Monthly Happy Hour, networking event is making a presence at Design week 2016 and you should too! Excited to be part of this year’s Design Week? Wanting to connect with other attendees? Join us for a drink or two after the Designing Products talk at Zendesk. We have a table around the corner at

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Designing the Future with Bruce Mau at FreemanXP

“We live a designed life,” Bruce Mau argues. “Our health and medical system, our products and our experiences, our media and our sports, our energy sources and our movement of people and goods, our leisure, our culture—we design it all.” In 2010 Bruce and his wife Bisi Williams founded the Massive Change Network. Its core

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Designing the Future with Bruce Mau at FreemanXP

“We live a designed life,” Bruce Mau argues. “Our health and medical system, our products and our experiences, our media and our sports, our energy sources and our movement of people and goods, our leisure, our culture—we design it all.” In 2010 Bruce and his wife Bisi Williams founded the Massive Change Network. Its core


Mucho is organizing the first event during San Francisco Design Week. was established to celebrate ideas and thinking in design. Why? is the question that separates style from substance. Why that format? Why that font? Why that image? A good answer means good thinking: an idea at the heart of the work. That’s

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Cibo Talks: Design to impress, from head to toe

When George Zimmer decided on the second act for his career, he chose to disrupt the tuxedo rental business and built the company Generation Tux from scratch. Much more than a simple e-commerce site, Generation Tux offers a complete group management process that allows a bride and groom to outfit their entire wedding party with

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Studio Tour: Engaging With Designers and Cocktails

Join us to see what brand experience is all about and to network with the designers who’ve contributed to brands such as Tesla, Subaru, SFMOMA, Salesforce, and Anki. Along with the open house, we are crowdsourcing recipes for the SF Design Week cocktail book. Come and work with a Cibo mixologist to create your very

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VIP at Method

Businesses are warned that they need to digitally transform or die, yet the transformation is soon going to be seen as table stakes. It’s really just the preparation needed to be able to use data effectively. The future is opening right now as the opportunity to design with data is the next step of an

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Happy Hour with Yeti

Welcome to Yeti for an evening of merriment and revelry. Socialize with other designers of all walks while enjoying an after work beverage. The Yetis are a friendly bunch of designers and developers that love to laugh and learn. Stop on by! Yeti is a design and development studio building digital products for a range

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Happy Hour at Box Clever

We are throwing the close-out party for SF Design Week 2016. Join us for drinks, music, discussion and a preview of our latest collaboration due to officially launch the following week at NeoCon 2016. … Watch this space for more details…

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The Care and Feeding of Writers

Writers are delicate, fragile birds with a hurt left foot. And yet they are powerful: the right ideas spell the difference between success and failure for any brand. Let’s talk about how to work with writers—the copywriter’s perspective, their top concerns, their secret, nocturnal wishes—in order to create meaningful, human-centered brands that are not a