Trevor Hubbard is the founder and executive creative director of the fastest growing San Francisco creative agency, Butchershop™. A multidisciplinary designer, he has led hundreds of award-winning brand transformations, product launches, and marketing strategies. His work has shaped the trajectories of startups and global brands alike, including The San Francisco Giants, C3 Energy, Google, Microsoft,
Rapid prototyping is a method used to accelerate the innovation process. At TEDYouth 2012, Tom Chi explains how this method was used to create one of Google’s newest inventions, Google Glass. Tom Chi outlines this method into three rules: Find the quickest path. “Using this set up, within one day we were already able to
A version of this article appeared in the January–February 2015 issue of Harvard Business Review. When Scott Cook cofounded Intuit, in 1983, many other companies were already offering software to help people track their finances. In fact, at least 46 similar products launched before Quicken, the product Cook created, which is why we sometimes joke
What does it take to create a design playbook for everyone at eBay Inc. to benefit from? Talented designers and thinkers from around the company have been conducting design workshops and developing the answer to that question for months. The good news is that eBay Inc. has unveiled the completed design playbook ( find it at ebay.com/design
Arena is a hexagon ping pong table with sensors to trigger LED lights and sounds. It made its debut at Market Street Prototyping Festival in April and will be available at the SF Design Week Hub with WestEdge SF June 4 and 5. We interviewed David Mayman from Gensler, who is one of the lead
Crowds who walked along Market Street this weekend may have been intrigued by the many small built structures sprinkled along both sides of the thoroughfare from Civic Center to the Embarcadero. Some of these tiny installations spun, some squirted and squeaked. Upon investigation, they belonged to an initiative from the Market Street Urban Prototyping Festival.
Last year, over 24,000 design professionals flocked to Airbnb’s spacious headquarters to begin celebrating the opening of SF Design Week. The house DJ and party lights fueled an enthusiastic crowd, who were abuzz with cheery hellos. Over the course of a week in June, design enthusiasts sat in on powerful talks by industry leaders, mingled